Beyond Clicks and Impressions: The Real Metrics That Define Success

If you’re still back in the dark ages, measuring your digital performance with clicks and impressions, you probably aren’t getting the kind of returns you need to grow your business or even to survive in the hypercompetition that is today’s marketplace.

You need to dig deeper to find metrics that actually correlate with your goals. Once you start monitoring advanced digital metrics that actually help you assess performance and help you gauge the effectiveness of your marketing campaigns beyond basic measures like clicks or views.

Digital marketing performance needs to be evaluated with an eye to subjectivity while balancing objectivity. And that’s where KPIs (Key Performance Indicators) come in.

Marketing teams need KPIs (Key Performance Indicators) in order to measure their output. It’s important for digital marketers to have a goal post. KPIs (Key Performance Indicators) act as that goalpost.

Digital marketing KPIs (Key Performance Indicators) are quantifiable measurements that provide targets for you and your team, helping you gauge progress and make better decisions.

Here are 10 digital marketing KPIs (Key Performance Indicators) to keep in mind as you consider the best ways to connect with your potential customers –

• Website traffic
• Conversion rate
• Cost per acquisition (CPA)
• Return on investment (ROI)
• Click through rate (CTR)
• Bounce rate
• Customer lifetime value (CLV)
• Social media engagement
• Email open rate
• Search engine rankings

By monitoring these advanced digital metrics, marketers build insights they can use to refine their strategies, optimize spending, and enhance customer engagement, ultimately driving better business outcomes.